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  3. Understanding Corporate Communications

Understanding Corporate Communications

This course is designed to provide participants with a comprehensive understanding of the communications function within an organization. The course focuses on two crucial aspects of corporate communications: internal employee communications

Hector Sandoval
Hector Sandoval
Business | core | 1 hour 30 minutes |   Published: Sep 2023
In partnership with:  Coursera

    Discussions

Overview

1KSTUDENTS*
96%RECOMMEND*

This course includes:

  • 1.5 hours of on-demand video  
  • Certificate of completion  
  • Direct access/chat with the instructor 
  • 100% self-paced online 

This course is designed to provide participants with a comprehensive understanding of the communications function within an organization. The course focuses on two crucial aspects of corporate communications: internal employee communications and external communications through media and public relations. Participants will also gain insights into crisis communications and learn effective strategies to navigate communication challenges in today's dynamic business environment. Participants will develop knowledge and required skills of the corporate communications function, through an overall framework of concepts, applications, and practical examples. 

Skills You Will Gain

Business
Communications
Corporate

Learning Outcomes (At the end of this program you will be able to)

  • Apply fundamental principles of corporate communications in different organizational contexts 
  • Develop and implement effective internal communication strategies 
  • Understand key challenges in communication during crisis situations 
  • Demonstrate understanding of ethical considerations in corporate communications solutions 
  • Develop strategies with cross-functional teams to execute comprehensive communication plans  

Prerequisites

Participants should have minimal experience in a corporate environment, including entry-level, junior, and middle management roles. 

Who Should Attend

This course is designed for anyone in the Corporate Communications function within an organization, or those who desire to develop a career path in the practice. 

Curriculum

Instructors

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*Where courses have been offered multiple times, the “# Students” includes all students who have enrolled. The “%Recommended” shown is also based on this data.
Hector Sandoval

Hector Sandoval

As the Director of Content at Starweaver, they lead a collaborative effort with subject matter experts, instructional designers, and multimedia specialists to craft exceptional learning experiences. Their role involves overseeing teams and partners, setting quality standards for audio and video content, and defining instructional design to deliver captivating courses tailored to a diverse global audience. They also support senior leadership in promoting the brand across leading global enterprises and platforms, ensuring alignment with strategic plans, vision, mission, and goals.

With over 30 years of experience as a Leadership Effectiveness Coach, Consultant, and Speaker, they possess a deep understanding of leadership, crisis management, and organizational development within the commercial aviation sector. Having worked with major international airlines and aerial emergency services providers, they have led teams in critical areas, including family assistance, media relations, and government coordination during complex situations such as airline accidents.

Beyond their role at Starweaver, their career journey reflects a commitment to excellence and continuous learning. From founding their own consultancy to serving in interim management roles and executive positions within renowned aviation companies, they have consistently delivered results. Their extensive experience in HR, crisis management, and strategic alliances underscores their ability to provide valuable insights and guidance in online courses related to Learning & Development, Leadership Effectiveness, Global Aviation, and Crisis Management.

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1Module 0: Introduction to Corporate Communications
2Module 1: Internal Employee Communications
3Module 2: Media and Public Relations
4Module 3: Crisis Communications

Segment 08 - Strategies for Developing and Implementing Internal Communication Plans

Segment 09 - Effective Use of Various Channels for Internal Communications

Segment 10 - Engaging Employees Through Effective Communication

Segment 11 - Building a Positive Organizational Culture through Internal Communications

Segment 12 - Understanding the Role of Media in Corporate Communications

Segment 13 - Crafting Key Messages and Press Releases

Segment 14 - Managing Media Relationships and Interviews

Segment 15 - Dealing with Media Crises and Reputation Management

Segment 01 - Welcome to the course

Segment 02 - Welcome and Introduction to the Instructor

Segment 03 - Course Overview

Segment 04 - Overview of the Corporate Communications Function

Segment 05 - Importance of Effective Communications in Organizations

Segment 06 - Key Stakeholders in Corporate Communications

Segment 07 - Role of Corporate Communications in Achieving Organizational Goals

Segment 16 - Preparing for and Managing Communications during a Crisis

Segment 17 - Crisis Communications Strategies and Best-Practices

Segment 18 - Crisis Communication Team Roles and Responsibilities

Segment 19 - Maintaining Transparency and Building Trust in Times of Crisis