Understanding Corporate Communications
This course is designed to provide participants with a comprehensive understanding of the communications function within an organization. The course focuses on two crucial aspects of corporate communications: internal employee communications
Overview
This course includes:
- 1.5 hours of on-demand video
- Certificate of completion
- Direct access/chat with the instructor
- 100% self-paced online
This course is designed to provide participants with a comprehensive understanding of the communications function within an organization. The course focuses on two crucial aspects of corporate communications: internal employee communications and external communications through media and public relations. Participants will also gain insights into crisis communications and learn effective strategies to navigate communication challenges in today's dynamic business environment. Participants will develop knowledge and required skills of the corporate communications function, through an overall framework of concepts, applications, and practical examples.
Skills You Will Gain
Learning Outcomes (At the end of this program you will be able to)
- Apply fundamental principles of corporate communications in different organizational contexts
- Develop and implement effective internal communication strategies
- Understand key challenges in communication during crisis situations
- Demonstrate understanding of ethical considerations in corporate communications solutions
- Develop strategies with cross-functional teams to execute comprehensive communication plans
Prerequisites
Participants should have minimal experience in a corporate environment, including entry-level, junior, and middle management roles.
Who Should Attend
This course is designed for anyone in the Corporate Communications function within an organization, or those who desire to develop a career path in the practice.
Curriculum
1Module 0: Introduction to Corporate Communications
Segment 01 - Welcome to the course
Segment 02 - Welcome and Introduction to the Instructor
Segment 03 - Course Overview
Segment 04 - Overview of the Corporate Communications Function
Segment 05 - Importance of Effective Communications in Organizations
Segment 06 - Key Stakeholders in Corporate Communications
Segment 07 - Role of Corporate Communications in Achieving Organizational Goals
2Module 1: Internal Employee Communications
Segment 08 - Strategies for Developing and Implementing Internal Communication Plans
Segment 09 - Effective Use of Various Channels for Internal Communications
Segment 10 - Engaging Employees Through Effective Communication
Segment 11 - Building a Positive Organizational Culture through Internal Communications
3Module 2: Media and Public Relations
Segment 12 - Understanding the Role of Media in Corporate Communications
Segment 13 - Crafting Key Messages and Press Releases
Segment 14 - Managing Media Relationships and Interviews
Segment 15 - Dealing with Media Crises and Reputation Management
4Module 3: Crisis Communications
Segment 16 - Preparing for and Managing Communications during a Crisis
Segment 17 - Crisis Communications Strategies and Best-Practices
Segment 18 - Crisis Communication Team Roles and Responsibilities
Segment 19 - Maintaining Transparency and Building Trust in Times of Crisis
Instructors
Hector Sandoval
As the Director of Content at Starweaver, they lead a collaborative effort with subject matter experts, instructional designers, and multimedia specialists to craft exceptional learning experiences. Their role involves overseeing teams and partners, setting quality standards for audio and video content, and defining instructional design to deliver captivating courses tailored to a diverse global audience. They also support senior leadership in promoting the brand across leading global enterprises and platforms, ensuring alignment with strategic plans, vision, mission, and goals.
With over 30 years of experience as a Leadership Effectiveness Coach, Consultant, and Speaker, they possess a deep understanding of leadership, crisis management, and organizational development within the commercial aviation sector. Having worked with major international airlines and aerial emergency services providers, they have led teams in critical areas, including family assistance, media relations, and government coordination during complex situations such as airline accidents.
Beyond their role at Starweaver, their career journey reflects a commitment to excellence and continuous learning. From founding their own consultancy to serving in interim management roles and executive positions within renowned aviation companies, they have consistently delivered results. Their extensive experience in HR, crisis management, and strategic alliances underscores their ability to provide valuable insights and guidance in online courses related to Learning & Development, Leadership Effectiveness, Global Aviation, and Crisis Management.
Frequently Asked Questions
How much do the courses at Starweaver cost?
We offer flexible payment options to make learning accessible for everyone. With our Pay-As-You-Go plan, you can pay for each course individually. Alternatively, our Subscription-Based plan provides you with unlimited access to all courses for a monthly or yearly fee.
Do you offer any certifications upon completion of a course at Starweaver?
Yes, we do offer a certification upon completion of our course to showcase your newly acquired skills and expertise.
Does Starweaver offer any free courses or trials?
No, we don't offer any free courses, but we do offer 5-day trial only on our subscriptions-based plans.
Are Starweaver's courses designed for beginners or advanced students?
Our course is designed with three levels to cater to your learning needs - Core, Intermediate, and Advanced. You can choose the level that best suits your knowledge and skillset to enhance your learning experience.
What payment options are available for Starweaver courses?
We accept various payment methods such as major credit cards, PayPal, wire transfer, and company purchase orders. For more information related to payments contact customer support.
Do you offer refunds?
Yes, we do offer a 100% refund guarantee for our courses within a specified time frame. If you are not satisfied with the course, contact our customer support team to request a refund with your order details. Some restrictions may apply.