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  3. Unlock B2B and B2C Sales with Data: Data Storytelling Mastery Course

Unlock B2B and B2C Sales with Data: Data Storytelling Mastery Course

Learn to transform data into persuasive sales stories with data analysis, visualization, and storytelling techniques to drive business growth in B2B and B2C sales.

João Freitas
João Freitas
Data Science | core | 4 hours |   Published: May 2025

    Discussions

Overview

1.5KSTUDENTS*
97.5RECOMMEND*
  • 4 Hours of on-demand video  
  • Certificate of completion  
  • Direct access/chat with the instructor 
  • 100% self-paced online

Studies show that 90% of the information processed by the brain is visual. Many professionals struggle to effectively communicate data insights. Reports and dashboards may be filled with valuable information, but without a clear narrative, decision-makers often fail to see the full picture. Mastering data storytelling allows you to turn numbers into compelling narratives that captivate decision-makers and drive sales. Whether you work in B2B or B2C sales, marketing, business development, or leadership, mastering the art of data storytelling is a game-changer.

 

This course will equip you with the skills to transform complex data into persuasive narratives that drive real business impact, bridging the gap between data analysis and storytelling to help you create engaging, insightful, and action-driven presentations that captivate clients, executives, and teams. 

Skills You Will Gain

Sales Data Analysis
B2B Sales Strategy
B2C Sales Insights
Sales Performance Optimization

Learning Outcomes (At the end of this program you will be able to)

  • Analyze sales and customer data to identify trends, patterns, and opportunities for growth.
  • Design engaging data visualizations that clarify complex insights and enhance understanding.
  • Develop storytelling frameworks to craft persuasive narratives that influence sales decisions and strategies.
  • Leverage data-driven insights to optimize sales performance and improve customer relationships in both B2B and B2C contexts. 

Prerequisites

While no specific tools are required for this course, familiarity with CRM systems like HubSpot or Salesforce can be beneficial. These platforms help track customer interactions and sales data, allowing you to more effectively apply data-driven storytelling concepts to real-world sales scenarios. Understanding how to extract and interpret data from CRMs will enhance your ability to craft compelling narratives that influence sales decisions and strategies.

Who Should Attend

This course is designed for a diverse audience, including sales professionals and business development executives, entrepreneurs and business owners, marketing and growth professionals, as well as business development students or anyone interested in enhancing their sales skills.

Curriculum

Instructors

Frequently Asked Questions

How much do the courses at Starweaver cost?

We offer flexible payment options to make learning accessible for everyone. With our Pay-As-You-Go plan, you can pay for each course individually. Alternatively, our Subscription-Based plan provides you with unlimited access to all courses for a monthly or yearly fee.

Do you offer any certifications upon completion of a course at Starweaver?

Yes, we do offer a certification upon completion of our course to showcase your newly acquired skills and expertise.

Does Starweaver offer any free courses or trials?

No, we don't offer any free courses, but we do offer 5-day trial only on our subscriptions-based plans.

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Our course is designed with three levels to cater to your learning needs - Core, Intermediate, and Advanced. You can choose the level that best suits your knowledge and skillset to enhance your learning experience.

What payment options are available for Starweaver courses?

We accept various payment methods such as major credit cards, PayPal, wire transfer, and company purchase orders. For more information related to payments contact customer support.

Do you offer refunds?

Yes, we do offer a 100% refund guarantee for our courses within a specified time frame. If you are not satisfied with the course, contact our customer support team to request a refund with your order details. Some restrictions may apply.

*Where courses have been offered multiple times, the “# Students” includes all students who have enrolled. The “%Recommended” shown is also based on this data.
1 Module 1: Introduction
2Module 2: Foundations of Data Storytelling
3Module 3: Data Collection & Interpretation for Sales
4Module 4: Visualizing Data for Impact
5Module 5: Presenting & Selling with Data
6Module 6: Wrap-Up and Capstone

Segment 03: Introduction to Data-Driven Sales - Difference between B2B & B2C sales

Segment 04: Introduction to Data-Driven Sales - Why data storytelling matters in sales

Segment 05: How B2B and B2C audiences differ in data interpretation

Segment 06: Tailoring Data Stories to Key Decision-Makers

Segment 01: Overview

Segment 02: Course Goals & Approach Guide

Segment 11: Exploring charts, graphs, heatmaps and dashboards

Segment 12: When to use what type of visualization

Segment 13: How to make complex data easy to understand

Segment 14: Cognitive biases in sales data interpretation

Segment 07: CRM, customer behavior, and market trends

Segment 08: Extracting Insights from Sales Data: Identifying patterns and trends

Segment 09: Extracting Insights from Sales Data: Common mistakes in data interpretation

Segment 10: Real-world examples from B2B and B2C industries

João Freitas

João Freitas

João is a passionate professional specializing in strategy, entrepreneurship, marketing, and business development, backed by a strong academic foundation. He holds a Bachelor's degree in Economics and a Master's degree in Management, with a specialization in Strategy and Entrepreneurship. His expertise spans partnerships, business growth, and strategic development.

Currently, João serves as the Director of Partnerships & Growth at a leading hospitality software provider and as an Entrepreneur in Residence at Startup Braga, where he mentors entrepreneurs and contributes to the startup ecosystem. His previous roles at startups such as HiJiffy and Breadfast have sharpened his leadership, project management, and marketing strategy skills.

Beyond his professional career, João is deeply engaged in social impact initiatives. He co-founded U.DREAM Braga and serves as the Director of External Relations at YME. As an experienced trainer in Digital Marketing, Sales, and Entrepreneurship, he has collaborated with organizations including Turismo de Portugal, Startup Lisboa, and Instituto Turismo de Cabo Verde.

Additionally, João is the Academic Director for an Executive Master program in AI and Digital Transformation in Tourism, leveraging his expertise to educate future industry leaders. As the Chief Marketing Officer at ITBase, he leads marketing initiatives to enhance brand visibility and market positioning, executing successful digital marketing campaigns across various platforms.

With a commitment to excellence and a passion for innovation, João continues to drive growth and transformation in the evolving landscape of business and technology.

VIEW MY CHANNEL

Segment 19: Course wrap up video

Segment 15: Structuring your sales pitch with data

Segment 16: The storytelling framework (Problem, Solution, Impact)

Segment 17: Persuasion techniques using data

Segment 18: Engaging storytelling for different stakeholders (CEOs, marketers, customers)