Public Relations Specialists

What does a professional in this career do?

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

In this job you will...

Respond to requests for information from the media or designate an appropriate spokesperson or information source.
Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
Post and update content on the company's Web site and social media outlets.
Write press releases or other media communications to promote clients.
Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
Coach client representatives in effective communication with the public or with employees.
Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.
Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.
Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management.
Develop plans or materials to communicate organizational activities that are beneficial to the environment, public safety, or other important social issues.
Confer with production or support personnel to produce or coordinate production of advertisements or promotions.
Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.
Prepare or deliver speeches to further public relations objectives.
Coordinate public responses to environmental management incidents or conflicts.
Develop marketing campaigns for environmental technologies or services.
Purchase advertising space or time as required to promote client's product or agenda.