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  3. Fundamentals of Product Strategy

Fundamentals of Product Strategy

The Product Strategy Essentials course helps product leaders shift from reactive tactics to visionary strategies. It provides the processes and tools needed to craft a winning product strategy, ensuring long-term success in a competitive business env

Vipesh Singla
Vipesh Singla
Business | intermediate | 1 hour |   Published: Jan 2025
In partnership with:  Coursera

    Discussions

Overview

1KSTUDENTS*
98.7RECOMMEND*

This course includes:

  • 1 hour of on-demand video  
  • Certificate of completion  
  • Direct access/chat with the instructor 
  • 100% self-paced online 

In today’s competitive market, a well-crafted product strategy is crucial for success. Many product leaders struggle with strategy development, often resorting to reactive tactics. The Product Strategy Essentials course equips leaders with tools to create impactful, visionary strategies.

This course is ideal for Product Managers, aspiring Product Managers, and Product Team Leaders, as well as senior roles like VPs, Heads, and Directors of Product Management aiming to drive success through a clear product strategy.

Basic knowledge of product management or marketing is helpful but not required. The course is suitable for both beginners and experienced professionals, encouraging active engagement with strategic concepts for real-world application.

By course end, learners will be able to create a compelling product vision, set actionable goals, analyze market dynamics, and prioritize strategic options to maximize their product’s impact and alignment with goals.

Skills You Will Gain

Product Vision
Product Objectives
product strategy
Competitive Analysis
Product Strategic Options

Learning Outcomes (At the end of this program you will be able to)

  • Create a compelling Vision and Objectives for your product 
  • Analyze your product’s environment to fuel your product strategy
  • Identify, define and prioritize your product’s strategic options 

Prerequisites

His course is designed to be accessible to individuals with different levels of experience. While having a basic understanding of product management, development, or marketing can be helpful, it is not required, making it suitable for beginners and more experienced professionals alike.

Who Should Attend

This course is ideal for Product Managers, aspiring Product Managers, Product team leaders, and senior leaders (VPs, Heads, Directors) seeking to create impactful, well-crafted product strategies to drive success for their products.

Curriculum

Instructors

Frequently Asked Questions

How much do the courses at Starweaver cost?

We offer flexible payment options to make learning accessible for everyone. With our Pay-As-You-Go plan, you can pay for each course individually. Alternatively, our Subscription-Based plan provides you with unlimited access to all courses for a monthly or yearly fee.

Do you offer any certifications upon completion of a course at Starweaver?

Yes, we do offer a certification upon completion of our course to showcase your newly acquired skills and expertise.

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No, we don't offer any free courses, but we do offer 5-day trial only on our subscriptions-based plans.

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Our course is designed with three levels to cater to your learning needs - Core, Intermediate, and Advanced. You can choose the level that best suits your knowledge and skillset to enhance your learning experience.

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We accept various payment methods such as major credit cards, PayPal, wire transfer, and company purchase orders. For more information related to payments contact customer support.

Do you offer refunds?

Yes, we do offer a 100% refund guarantee for our courses within a specified time frame. If you are not satisfied with the course, contact our customer support team to request a refund with your order details. Some restrictions may apply.

*Where courses have been offered multiple times, the “# Students” includes all students who have enrolled. The “%Recommended” shown is also based on this data.
1Module 1: Product Strategy Fundamentals
2Module 2: Analyses and Understand Your Product’s Environment
3Module 3: Identify and Implement Your Product’s Strategic Options
Vipesh Singla

Vipesh Singla

Vipesh is dedicated to revolutionizing the way businesses approach cloud architecture. With an extensive career as a trusted consultant to global enterprise clients, he has honed his expertise in delivering innovative, end-to-end solutions that align seamlessly with business objectives.

Regularly working alongside C-suite executives, Vipesh defines strategies and articulates solutions for some of the largest and most strategic deals in the industry. His approach goes beyond technology—he focuses on crafting solutions that drive real business impact.

Beyond consulting, he is passionate about knowledge sharing and empowerment. Through technology consulting, solution assessment workshops, and training programs, he helps organizations fully embrace cloud technologies. He plays a key role in establishing Cloud Centers of Excellence (CCoE), ensuring scalable architectures that deliver tangible results.

Vipesh is also deeply invested in agile product management frameworks such as SAFe and Scrum. His guidance enables teams to navigate the complexities of agile methodologies, improving efficiency and accelerating value delivery to customers.

Committed to innovation and transformation, Vipesh partners with businesses to achieve their strategic goals and drive long-term success in the ever-evolving cloud landscape.

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Segment 09: Identify your Strategic Options and then Compare them to Each Other

Segment 10: Define Strategic Options in Details

Segment 11: Crafting Strategic Options for Effective Planning

Segment 12: Prioritize your Product’s Strategic Options

Segment 13: Congratulations and Continuous Learning Journey

Segment 01: Introduction to the Course & Meet the Instructor

Segment 02: Product Strategy Fundamentals

Segment 03: Steps for Crafting, Refining and Implementing a Product Strategy

Segment 04: Product Vision and Objectives

Segment 05: Understand and Analyze Your Customers, Markets and Competitors

Segment 06: Strategic Market and Competitor Analysis for Product Success

Segment 07: Technology and Regulatory Analysis

Segment 08: Internal Analysis