Fundamentals of Product Strategy

The Product Strategy Essentials course helps product leaders shift from reactive tactics to visionary strategies. It provides the processes and tools needed to craft a winning product strategy, ensuring long-term success in a competitive business env

In Partnership withCoursera
Jan, 2025
1h
Intermediate
Business
1K Students

Course Overview

In today’s competitive market, a well-crafted product strategy is crucial for success. Many product leaders struggle with strategy development, often resorting to reactive tactics. The Product Strategy Essentials course equips leaders with tools to create impactful, visionary strategies.

This course is ideal for Product Managers, aspiring Product Managers, and Product Team Leaders, as well as senior roles like VPs, Heads, and Directors of Product Management aiming to drive success through a clear product strategy.

Basic knowledge of product management or marketing is helpful but not required. The course is suitable for both beginners and experienced professionals, encouraging active engagement with strategic concepts for real-world application.

By course end, learners will be able to create a compelling product vision, set actionable goals, analyze market dynamics, and prioritize strategic options to maximize their product’s impact and alignment with goals.

Skills you'll gain

Product VisionProduct Objectivesproduct strategyCompetitive AnalysisProduct Strategic Options

What you'll learn

  • Create a compelling Vision and Objectives for your product 
  • Analyze your product’s environment to fuel your product strategy
  • Identify, define and prioritize your product’s strategic options 

Who Should Attend

This course is ideal for Product Managers, aspiring Product Managers, Product team leaders, and senior leaders (VPs, Heads, Directors) seeking to create impactful, well-crafted product strategies to drive success for their products.

Prerequisites

His course is designed to be accessible to individuals with different levels of experience. While having a basic understanding of product management, development, or marketing can be helpful, it is not required, making it suitable for beginners and more experienced professionals alike.

This course is designed to be accessible, but basic familiarity with the domain will help you get the most out of the advanced modules.

Curriculum

Explore the comprehensive, hands-on curriculum designed to build your expertise step by step.

Meet your instructors

Frequently Asked Questions

How much do the courses at Starweaver cost?

We offer flexible payment options to make learning accessible for everyone. With our Pay-As-You-Go plan, you can pay for each course individually. Alternatively, our Subscription-Based plan provides you with unlimited access to all courses for a monthly or yearly fee.

Do you offer any certifications upon completion of a course at Starweaver?

Yes, we do offer a certification upon completion of our course to showcase your newly acquired skills and expertise.

Does Starweaver offer any free courses or trials?

No, we don't offer any free courses, but we do offer 5-day trial only on our subscriptions-based plans.

Are Starweaver's courses designed for beginners or advanced students?

Our course is designed with three levels to cater to your learning needs - Core, Intermediate, and Advanced. You can choose the level that best suits your knowledge and skillset to enhance your learning experience.

What payment options are available for Starweaver courses?

We accept various payment methods such as major credit cards, PayPal, wire transfer, and company purchase orders. For more information related to payments contact customer support.

Do you offer refunds?

Yes, we do offer a 100% refund guarantee for our courses within a specified time frame. If you are not satisfied with the course, contact our customer support team to request a refund with your order details. Some restrictions may apply.

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