GenAI for Customer Communication

In "GenAI for Customer Communication," learn practical AI techniques to deliver personalized, real-time interactions that enhance customer satisfaction and loyalty.

Julian Jenkins
Published: Jan 2025
Core
Data Science
1 hour 15 minutes
In partnership with:Coursera
GenAI for Customer Communication

Course Overview

Understand the basics of AI in customer communication, develop effective personalization strategies, and master data-driven decision-making. You'll explore specific techniques like AI-driven chatbots for real-time customer support, predictive analytics to anticipate customer needs, and sentiment analysis to evaluate customer feedback. Learn how to apply personalized product recommendations to improve conversion rates and use AI-powered customer journey mapping to optimize every interaction. With hands-on learning, you'll gain practical skills such as implementing chatbots in customer service scenarios, using predictive tools to reduce churn, and analysing feedback to enhance customer satisfaction. 

 

By the end of this course, you will be able to implement AI solutions to personalize customer interactions, predict and address customer needs proactively, and enhance overall satisfaction driving significant growth in real-life customer service and marketing tasks. 

Skills You Will Gain

AI Technology
Customer Engagement
Personalisation
Data Analysis
Online Data Analysis Course

Course Includes

1.7k
STUDENTS*
90.9%
RECOMMEND*

This course includes:

1 hour 15 minutes of on-demand video  
Certificate of completion  
Direct access/chat with the instructor 
100% self-paced online 

Learning Outcomes (At the end of this program, you will be able to...)

  • Analyse key concepts and benefits of AI in customer communication.
  • Identify cutting edge techniques for AI-driven personalization.
  • Apply AI tools to enhance customer feedback analysis and journey mapping. 

Prerequisites

Basic understanding of AI and customer engagement is required. Participants should also be familiar with customer service strategies and have some experience in digital communication.

Who Should Attend

Ideal for Customer Service Managers, Marketing Professionals, Business Analysts, AI Enthusiasts, and Digital Transformation Leaders aiming to enhance customer engagement and personalization using AI-driven strategies and tools.

Curriculum

Explore the comprehensive, hands-on curriculum designed to build your expertise step by step.

Meet Your Expert Instructors

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*Where courses have been offered multiple times, the “# Students” includes all students who have enrolled. The “%Recommended” shown is also based on this data.