GenAI for Social Media Marketing Specialists

This course at GenAI Academy shows Social Media Marketing Specialists how to use Generative AI to transform marketing practices and enhance client projects.

Business | core | 1 hour 30 minutes |   Published: Aug 2024
In partnership with:  Coursera

Overview

1KSTUDENTS*
97.8%RECOMMEND*

This course includes:

  • 1.5 hours of on-demand video  
  • Certificate of completion  
  • Direct access/chat with the instructor 
  • 100% self-paced online 
The course on GenAI for Social Media Marketing Specialists offered by the GenAI Academy delves into how Generative Artificial Intelligence (GenAI) can transform marketing practices. This program equips learners with the knowledge and skills required to utilize GenAI effectively and creatively in client projects.  Through engaging discussions, informative video demonstrations and practical tasks, the course explores real world applications of GenAI in social media marketing. Students will learn how GenAI can simplify tasks like Content Creation, Campaign Management Efficiency and Audience Engagement Enhancement.  Furthermore, the course emphasizes the importance of responsible technology usage by addressing ethical considerations associated with GenAI. Participants will acquire insights into potential risks and ethical principles governing its use.  Upon successful completion of the program, students at all proficiency levels will be equipped to seamlessly incorporate GenAI into their marketing strategies, leading to improved efficiency, productivity and positive results in their social media campaigns.  Learners don't need any prior AI knowledge to take this course. It's designed for social media marketing experts at all skill levels. 

Skills You Will Gain

Efficiency
Practical Tasks
Productivity
Real-world Applications
Responsible Technology Usage

Learning Outcomes (At the end of this program you will be able to)

  • Discuss the concept of GenAI and its key functions in social media marketing. 
  • Exploring actual instances where social media marketing specialists utilize GenAI to boost productivity and stimulate innovation.
  • Discussion on identifying and addressing bias to ensure equity in using AI tools.

Prerequisites

Prerequisites include expertise in social media platforms, strong content creation skills, proficiency in data analysis, creativity for engaging campaigns, and exceptional communication abilities.

Who Should Attend

Our learners include Team Leaders who use GenAI to boost efficiency and innovation, Social Media Marketing Specialists focusing on content creation, community engagement, and campaign management while seeking skill improvements, and Career Transitioners aiming to excel in social media marketing by mastering new technologies like GenAI.

Curriculum

1Module 1: GenAI for Social Media Marketing Specialists

Segment 01 - Introduction to GenAI for Social Media Marketing Specialists

Segment 02 - Glossary for GenAI and Social Media Marketing Specialists

Segment 03 - History & Background for GenAI and Social Media Marketing Specialists

Segment 04 - Demo for Creating Social Media Posts with Gemini and Fotor

Segment 05 - Demo for Creating Instagram Posts with Simplified

Segment 06 - Demo for Creating an E-book Twitter Promotion Thread with GPT-4

Segment 07 - Remediating Risks and Ethical Concerns

Segment 08 - Demo for Creating Instagram Stories for Travel Blogs with Gemini and Creatopy

Segment 09 - Demo for Social Media Marketing Content Generation with RunwayML

Segment 10 - Practice Project for Social Media Marketing Specialists

Segment 11 - Closing Thoughts: What’s Next

Instructors

Vinita Silaparasetty

Vinita Silaparasetty

I am a seasoned data science professional with a rich background in leveraging advanced technologies to uncover insights and drive innovation. My journey in the field has been marked by a deep expertise in Python, R, and Julia, specializing in Generative AI, Machine Learning, and Deep Learning. I take pride in translating complex data and algorithms into actionable insights, making sophisticated tools and methodologies accessible to learners and practitioners alike. My extensive experience includes creating and delivering engaging course content on TensorFlow, Keras, and other key technologies, helping individuals and organizations harness the power of data to solve real-world problems. In my role as an educator, I have authored and instructed numerous data science courses, focusing on a range of topics from computer vision and natural language processing to cloud computing and data visualization. I am committed to providing practical, hands-on learning experiences that empower students to apply their knowledge effectively. My teaching philosophy centers around making advanced data science concepts understandable and applicable, ensuring that learners not only grasp the theoretical aspects but also gain the practical skills necessary for success in the field. With a proven track record of creating impactful learning materials and providing personalized mentorship, I aim to inspire and equip the next generation of data scientists. My courses and training sessions are designed to address diverse learning needs, from foundational principles to advanced techniques, ensuring that every participant can advance their skills and achieve their career goals. Whether it’s through interactive tutorials, in-depth project work, or tailored coaching, I strive to foster a learning environment where knowledge and innovation thrive.

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