GenAI for Social Media Marketing Specialists

This course at GenAI Academy shows Social Media Marketing Specialists how to use Generative AI to transform marketing practices and enhance client projects.

Vinita Silaparasetty
Published: Aug 2024
Core
Business
1 hour 30 minutes
In partnership with:Coursera
GenAI for Social Media Marketing Specialists

Course Overview

The course on GenAI for Social Media Marketing Specialists offered by the GenAI Academy delves into how Generative Artificial Intelligence (GenAI) can transform marketing practices. This program equips learners with the knowledge and skills required to utilize GenAI effectively and creatively in client projects.  Through engaging discussions, informative video demonstrations and practical tasks, the course explores real world applications of GenAI in social media marketing. Students will learn how GenAI can simplify tasks like Content Creation, Campaign Management Efficiency and Audience Engagement Enhancement.  Furthermore, the course emphasizes the importance of responsible technology usage by addressing ethical considerations associated with GenAI. Participants will acquire insights into potential risks and ethical principles governing its use.  Upon successful completion of the program, students at all proficiency levels will be equipped to seamlessly incorporate GenAI into their marketing strategies, leading to improved efficiency, productivity and positive results in their social media campaigns.  Learners don't need any prior AI knowledge to take this course. It's designed for social media marketing experts at all skill levels. 

Skills You Will Gain

Efficiency
Practical Tasks
Productivity
Real-world Applications
Responsible Technology Usage

Course Includes

1K
STUDENTS*
97.8%
RECOMMEND*

This course includes:

  • 1.5 hours of on-demand video  
  • Certificate of completion  
  • Direct access/chat with the instructor 
  • 100% self-paced online 

Learning Outcomes (At the end of this program, you will be able to...)

  • Discuss the concept of GenAI and its key functions in social media marketing. 
  • Exploring actual instances where social media marketing specialists utilize GenAI to boost productivity and stimulate innovation.
  • Discussion on identifying and addressing bias to ensure equity in using AI tools.

Prerequisites

Prerequisites include expertise in social media platforms, strong content creation skills, proficiency in data analysis, creativity for engaging campaigns, and exceptional communication abilities.

Who Should Attend

Our learners include Team Leaders who use GenAI to boost efficiency and innovation, Social Media Marketing Specialists focusing on content creation, community engagement, and campaign management while seeking skill improvements, and Career Transitioners aiming to excel in social media marketing by mastering new technologies like GenAI.

Curriculum

Explore the comprehensive, hands-on curriculum designed to build your expertise step by step.

Meet Your Expert Instructors

Frequently Asked Questions

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Yes, we do offer a certification upon completion of our course to showcase your newly acquired skills and expertise.

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*Where courses have been offered multiple times, the “# Students” includes all students who have enrolled. The “%Recommended” shown is also based on this data.