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  3. Introduction to Events Management

Introduction to Events Management

This course covers the fundamentals of event management, including planning, coordination, venue selection, marketing, logistics, and design. Emphasizing a hands-on approach, it equips learners to execute successful events.

Marta SottoMayor
Marta SottoMayor
Business | core | 1 hour |   Published: Jul 2024
In partnership with: Coursera

    Discussions

Overview

1KSTUDENTS*
93.9%RECOMMEND*

This course includes:

  • 60 minutes of on-demand video  
  • Certificate of completion  
  • Direct access/chat with the instructor 
  • 100% self-paced online 

In the dynamic field of events management, understanding how to create memorable, impactful, and seamless experiences for attendees is crucial.   This course introduces the fundamentals of event management, including planning, coordination, venue selection, marketing, logistics, and design. Emphasizing a hands-on approach, it equips learners with the skills necessary to execute successful events.   By incorporating elements of hospitality, budgeting, and vendor management, participants will learn how to navigate the complexities of organizing various types of events, ensuring they meet the needs and exceed the expectations of both clients and guests.   

Skills You Will Gain

Event Coordination
Event Marketing
Event Planning
Logistics Management
Venue Selection

Learning Outcomes (At the end of this program you will be able to)

  • Analyze the key components and phases of event management, from initial planning to post-event evaluation. 
  • Design and implement effective event marketing strategies to attract attendees and sponsors. 
  • Apply logistics management principles to ensure smooth event operations. 
  • Evaluate different venues based on event requirements, budget and audience. 

Prerequisites

No prior experience in event management is required. However, participants should have a general interest in the field and a willingness to learn about the complexities of event planning and execution.

 

 

Who Should Attend

This course is ideal for aspiring event managers, coordinators, hospitality professionals, marketing specialists, and anyone interested in entering the field of event management. 

 

 

Curriculum

Instructors

Frequently Asked Questions

How much do the courses at Starweaver cost?

We offer flexible payment options to make learning accessible for everyone. With our Pay-As-You-Go plan, you can pay for each course individually. Alternatively, our Subscription-Based plan provides you with unlimited access to all courses for a monthly or yearly fee.

Do you offer any certifications upon completion of a course at Starweaver?

Yes, we do offer a certification upon completion of our course to showcase your newly acquired skills and expertise.

Does Starweaver offer any free courses or trials?

No, we don't offer any free courses, but we do offer 5-day trial only on our subscriptions-based plans.

Are Starweaver's courses designed for beginners or advanced students?

Our course is designed with three levels to cater to your learning needs - Core, Intermediate, and Advanced. You can choose the level that best suits your knowledge and skillset to enhance your learning experience.

What payment options are available for Starweaver courses?

We accept various payment methods such as major credit cards, PayPal, wire transfer, and company purchase orders. For more information related to payments contact customer support.

Do you offer refunds?

Yes, we do offer a 100% refund guarantee for our courses within a specified time frame. If you are not satisfied with the course, contact our customer support team to request a refund with your order details. Some restrictions may apply.

*Where courses have been offered multiple times, the “# Students” includes all students who have enrolled. The “%Recommended” shown is also based on this data.
1Module 1: Foundations of Event Management
2Module 2: Event Planning and Execution
3Module 3: Marketing, Budgeting, and Post-Event Activities

Segment 08 - Event Marketing Strategies 

Segment 09 - Budgeting Essentials for Events 

Segment 10 - Design, Hospitality, and Vendor Management 

Segment 11 - Main Takeaways and Conclusion 

Segment 12 - Congratulations and Continuous Learning Journey 

Segment 05 - Event Planning Stages

Segment 06 - Venue Selection and Logistics Management 

Segment 07 - Coordination and Team Management

Segment 01 - Introduction and Welcome

Segment 02 - Key Concepts in Event Management

Segment 03 - The Importance of Customer Experience 

Segment 04 - Avoid Mistakes and Follow the Ultimate Best Practices  

Marta SottoMayor

Marta SottoMayor

Marta is a seasoned professional with over 25 years of international experience in the fields of Hospitality, Tourism, and Restaurants. Her distinguished career has earned her numerous accolades, including the Hospitality Education Award for Best Teaching Career in Vocational Education and the Best Sales & Marketing Award from Hard Rock International.

Her professional journey began in the United States and evolved through progressive roles such as Sales Coordinator, Director of Sales and Marketing, Director General, and Operations Director. Marta has worked with both multinational and independent brands across Portugal and Spain, gaining a comprehensive understanding of diverse market landscapes.

She holds a Bachelor's degree in Hotel Management from the Porto School of Hospitality and Tourism, a Strategic Hospitality Marketing Certificate from Cornell University, and a postgraduate diploma from the Glion Institute of Higher Education. Building upon this strong academic foundation, Marta has dedicated herself to designing and delivering customized training programs for both academic and corporate audiences, nationally and internationally. Fluent in Portuguese, Spanish, and English, she specializes in online learning formats and is a Certified Trainer.

Her training expertise spans a broad range of subjects, including Hospitality Trends, Strategic and Digital Marketing, Customer Service Excellence, High-Performance Leadership, and Revenue Management. Marta collaborates with prominent institutions such as the Tourism Schools of Portugal, international higher education establishments, and various associations within the Tourism, Hospitality, and Restaurant industries.

In addition to her training activities, Marta is an accomplished author and recognized speaker at both national and international conferences. She also offers consultancy services in recruitment, mentoring, and management, having worked with over 30 global companies, including prestigious brands like Pine Cliffs Resort – The Luxury Collection, Sheraton Cascais, and Pestana Hotels & Resorts.

Her expertise extends to project management, hotel and restaurant pre-opening teams, talent recruitment and selection, and participation in innovation and startup programs, where she frequently serves as a judge.

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