Introduction to Events Management

This course covers the fundamentals of event management, including planning, coordination, venue selection, marketing, logistics, and design. Emphasizing a hands-on approach, it equips learners to execute successful events.

Marta SottoMayor
Published: Jul 2024
Core
Business
1 hour
In partnership with:Coursera
Introduction to Events Management

Course Overview

In the dynamic field of events management, understanding how to create memorable, impactful, and seamless experiences for attendees is crucial.   This course introduces the fundamentals of event management, including planning, coordination, venue selection, marketing, logistics, and design. Emphasizing a hands-on approach, it equips learners with the skills necessary to execute successful events.   By incorporating elements of hospitality, budgeting, and vendor management, participants will learn how to navigate the complexities of organizing various types of events, ensuring they meet the needs and exceed the expectations of both clients and guests.   

Skills You Will Gain

Event Coordination
Event Marketing
Event Planning
Logistics Management
Venue Selection

Course Includes

1K
STUDENTS*
93.9%
RECOMMEND*

This course includes:

  • 60 minutes of on-demand video  
  • Certificate of completion  
  • Direct access/chat with the instructor 
  • 100% self-paced online 

Learning Outcomes (At the end of this program, you will be able to...)

  • Analyze the key components and phases of event management, from initial planning to post-event evaluation. 
  • Design and implement effective event marketing strategies to attract attendees and sponsors. 
  • Apply logistics management principles to ensure smooth event operations. 
  • Evaluate different venues based on event requirements, budget and audience. 

Prerequisites

No prior experience in event management is required. However, participants should have a general interest in the field and a willingness to learn about the complexities of event planning and execution.

 

 

Who Should Attend

This course is ideal for aspiring event managers, coordinators, hospitality professionals, marketing specialists, and anyone interested in entering the field of event management. 

 

 

Curriculum

Explore the comprehensive, hands-on curriculum designed to build your expertise step by step.

Meet Your Expert Instructors

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*Where courses have been offered multiple times, the “# Students” includes all students who have enrolled. The “%Recommended” shown is also based on this data.