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  1. Job Roles
  2. >
  3. Product Manager

Product Manager

What does a professional in this career do?

A Product Manager is in charge of a product throughout its product lifecycle. That includes working out what customers want, helping the business to build the right product, and then supporting the business to sell it. They also provide the product vision and leadership for the many other roles involved in developing, supporting, marketing, and selling the product. That includes ensuring the product supports the company’s strategy and goals.

In this job you will...

  • translate business strategy into product strategy  
  • Own the product roadmap  
  • Execute product strategy  
  • Drive action throughout the organization to get products to market  
  • Plan and carry out product launches  
  • Manage product profitability and commercial success – own the business case  
  • Provide insight to stakeholders on the product and market  
  • Provide product marketing with insights on key differentiators and messages  
  • Write high-level requirements  
  • Support the Product Owner and Product Marketer with any questions they may have  
  • Manage all aspects of in-life products, including customer feedback, requirements, and issues 

Skills You Will Gain

Manage
Marketing
Product roadmap
product strategy

Representative Journeys

Becoming an Agile Expert
Becoming an Agile ExpertAbbey Wiltse | Agility | 1 hrs and 35 mins

Launch Journey

agile-and-scrum-in-action
Agile and Scrum in Action
Abbey WiltseSkills: Agile Release PlanningAgile ScrumAgility
agile-release-planning
Agile Release Planning
Abbey WiltseSkills: Agile ScrumAgility

Journey Completed

Related roles

Information Technology Project Managers

Information Technology Project Managers

Project Management Specialists

Project Management Specialists

Automation Architect

Automation Architect

Product Owner

Product Owner

Alternative job titles

  • Product Owner
  • Quality assurance tester
  • Agile Coach
  • Product analyst
  • Scrum master
  • Digital product manager
  • Delivery lead
  • Quality assurance engineer

SOME OF THE INSTRUCTORS AND EXPERTS SUPPORTING YOU ON THESE JOURNEYS

Agile and Scrum in Action

Agile and Scrum in Action

Agile Release Planning

Agile Release Planning