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  1. Certifications
  2. >
  3. Elevate Luxury Hospitality & Brand Innovation

Elevate Luxury Hospitality & Brand Innovation

Learners will complete applied projects throughout the specialization: - Analyzing emerging trends and challenges in modern luxury hospitality. - Designing a guest-centric brand storytelling strategy. - Creating an SEO-optimized hotel website strategy and social media campaign. - Developing a service innovation blueprint and prototype for a new guest experience. - Evaluating the feasibility and scalability of service innovations. These projects enable learners to build a portfolio demonstrating readiness to lead brand innovation in hospitality.
João Freitas
Marta SottoMayor
Vanesa Robles Iglesias
Vanesa Robles IglesiasMarta SottoMayor...
Business | intermediate | 16 hours

    Discussions

Overview

2056STUDENTS*
4.9RECOMMEND*

In today’s experience-driven world, luxury hospitality brands must continuously innovate to delight discerning guests and drive brand differentiation. The Luxury Hospitality & Brand Innovation Specialization prepares professionals and entrepreneurs with the essential skills to lead luxury hospitality businesses in this dynamic environment. Designed for hospitality managers, marketing leaders, entrepreneurs, and aspiring luxury brand innovators, this three-course specialization delivers an integrated learning experience.

Learners will explore modern hospitality management trends, master digital marketing and brand storytelling, and apply design thinking to service innovation. Key learning areas include:- Evolving guest expectations in the 21st century- Building powerful online brand presence and loyalty- Crafting guest-centric services through innovation and design thinking- Leveraging digital platforms and trends for competitive advantage- Sustainability and ethical practices in luxury hospitality. Prepare for roles such as Hotel Manager, Marketing Manager, Brand Strategist, Hospitality Entrepreneur, and Guest Experience Innovator. No prior experience in marketing or service design is required — just a passion for elevating guest experiences in the luxury hospitality space.

Skills You Will Gain

Content Marketing
Hospitality Services
Key Performance Indicators (KPIs)
Social Media Marketing
Hospitality Management

Learning Outcomes (At the end of this program you will be able to)

  • Recognize luxury hospitality management principles and evolving guest expectations.
  • Develop an integrated digital marketing and brand innovation strategy.
  • Design innovative, guest-centric services using design thinking.
  • Apply sustainable and ethical practices in luxury hospitality management.

Who Should Attend

  • Hospitality Managers

    • Professionals already working in hotels, resorts, or luxury travel services.

    • Looking to upgrade their skills to meet modern guest expectations and drive brand innovation.

  • Marketing Leaders in Hospitality

    • Those responsible for building brand presence and driving guest engagement.

    • Interested in storytelling, digital strategies, and brand positioning in luxury markets.

  • Entrepreneurs in Hospitality & Travel

    • Founders or business owners launching or running boutique hotels, luxury travel startups, or service-oriented brands.

    • Seeking structured guidance on innovation, branding, and digital marketing strategies.

  • Aspiring Luxury Brand Professionals

    • Individuals aiming to enter the luxury hospitality industry, especially in brand management or guest experience design roles.

    • No prior experience in marketing or service design is required, making it accessible to newcomers.

Curriculum

Experts

Frequently Asked Questions

How much do the courses at Starweaver cost?

We offer flexible payment options to make learning accessible for everyone. With our Pay-As-You-Go plan, you can pay for each course individually. Alternatively, our Subscription-Based plan provides you with unlimited access to all courses for a monthly or yearly fee.

Do you offer any certifications upon completion of a course at Starweaver?

Yes, we do offer a certification upon completion of our course to showcase your newly acquired skills and expertise.

Does Starweaver offer any free courses or trials?

No, we don't offer any free courses, but we do offer 5-day trial only on our subscriptions-based plans.

Are Starweaver's courses designed for beginners or advanced students?

Our course is designed with three levels to cater to your learning needs - Core, Intermediate, and Advanced. You can choose the level that best suits your knowledge and skillset to enhance your learning experience.

What payment options are available for Starweaver courses?

We accept various payment methods such as major credit cards, PayPal, wire transfer, and company purchase orders. For more information related to payments contact customer support.

Do you offer refunds?

Yes, we do offer a 100% refund guarantee for our courses within a specified time frame. If you are not satisfied with the course, contact our customer support team to request a refund with your order details. Some restrictions may apply.

*Where courses have been offered multiple times, the “# Students” includes all students who have enrolled. The “%Recommended” shown is also based on this data.
Service Innovation by Design in the Hotel Business

Service Innovation by Design in the Hotel Business

Hospitality Luxury Brand Management

Hospitality Luxury Brand Management

Part 2: Service Innovation by Design in the Hotel Business

Part 1: Hospitality Luxury Brand Management

Explore the world of luxury hospitality branding and learn how to manage, maintain, and innovate within this exclusive industry. This course identifies the unique challenges, trends, and opportunities of luxury brand management in the 21st century.

Digital Marketing and Social Media Strategies for Hotels

Digital Marketing and Social Media Strategies for Hotels

Part 3: Digital Marketing and Social Media Strategies for Hotels

This course is a beginner-level program that provides a comprehensive immersion into the world of digital marketing and social media strategies tailored specifically for the hotel industry.

1Module 1.1 - Understanding Luxury in the 21st Century
2Module 1.2 - Market Dynamics and Size
3Module 1.3 - Luxury Branding Foundations
4Module 1.4 - Luxury Branding in Hospitality
5Module 2.1 - The Importance of Consistency
6Module 2.2 - Quality Standards and Guest Experience
7Module 2.3 - Business Aspects of Luxury Brand Management
8Module 2.4 - Real-World Applications
9Module 3.1 - Gourmet Dining and Gastronomy in Luxury Hospitality
10Module 3.2 - Wellness and Spa Experiences
11Module 3.3 - Exclusive Travel and Customized Tourism
12Module 3.4 - Curated Experiences for Discerning Travelers
13Module 4.1 - Challenges and Opportunities in Luxury Brand Management
14Module 4.2 - Case Studies of Success and Innovative Practices
15Module 4.3 - The Evolving Landscape of Luxury Hospitality
16Module 4.4 - Innovations Shaping the Future of Luxury Hospitality

Segment 01 - Redefining luxury in the modern era

Segment 02 - Factors shaping contemporary luxury

Segment 03 - The psychology of luxury consumption

1Module 1.1: Introduction and Welcome
2Module 1.2: Understanding Service Innovation
3Module 1.3: Introduction to Design Thinking
4Module 1.4: Customer-Centric Approach
5Module 2.1: Creating Service Blueprints
6Module 2.2: Prototyping and Testing
7Module 2.3: Feasibility and Viability Analysis
8Module 2.4: Launching and Scaling Services
9Module 3.1: Collaborative Cross-Functional Teams
10Module 3.2: Leading Change and Overcoming Resistance
11Module 3.3: Monitoring and Continuous Improvement
12Module 3.4: Future Directions in Service Innovation
13Module 4.1: Case Studies in Service Innovation
14Module 4.2: Customer-Centric Brands and Experiences
15Module 4.3: Innovations in Digital Services
16Module 4.4: Sustainability and Ethical Considerations
1Module 1.1 - Introduction to Hotel Digital Marketing
2Module 1.2 - Latest Trends and Innovations in Hotel Digital Marketing
3Module 1.3 - Building a Strong Hotel Website
4Module 1.4 - Enhancing Visibility with SEO Techniques
5Module 2.1 - Importance of Online Reputation Management
6Module 2.2 - Leveraging Guest Reviews for Improvement
7Module 2.3 - Social Media Marketing for Hotels
8Module 2.4 - Crafting Engaging Content for Social Media
9Module 3.1 - Effective Use of Instagram for Hotels
10Module 3.2 - Engaging Audiences on Facebook and Twitter
11Module 3.3 - Creating Compelling Visual Content
12Module 3.4 - Social Media Advertising Strategies
13Module 4.1 - Social Media Analytics and Metrics
14Module 4.2 - Evaluating Campaign Success and ROI
15Module 4.3 - Continuous Improvement and Adaptation
16Module 4.4 - Conclusion and Future Trends
João Freitas

João Freitas

João is a passionate professional specializing in strategy, entrepreneurship, marketing, and business development, backed by a strong academic foundation. He holds a Bachelor's degree in Economics and a Master's degree in Management, with a specialization in Strategy and Entrepreneurship. His expertise spans partnerships, business growth, and strategic development.

Currently, João serves as the Director of Partnerships & Growth at a leading hospitality software provider and as an Entrepreneur in Residence at Startup Braga, where he mentors entrepreneurs and contributes to the startup ecosystem. His previous roles at startups such as HiJiffy and Breadfast have sharpened his leadership, project management, and marketing strategy skills.

Beyond his professional career, João is deeply engaged in social impact initiatives. He co-founded U.DREAM Braga and serves as the Director of External Relations at YME. As an experienced trainer in Digital Marketing, Sales, and Entrepreneurship, he has collaborated with organizations including Turismo de Portugal, Startup Lisboa, and Instituto Turismo de Cabo Verde.

Additionally, João is the Academic Director for an Executive Master program in AI and Digital Transformation in Tourism, leveraging his expertise to educate future industry leaders. As the Chief Marketing Officer at ITBase, he leads marketing initiatives to enhance brand visibility and market positioning, executing successful digital marketing campaigns across various platforms.

With a commitment to excellence and a passion for innovation, João continues to drive growth and transformation in the evolving landscape of business and technology.

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Marta SottoMayor

Marta SottoMayor

Marta is a seasoned professional with over 25 years of international experience in the fields of Hospitality, Tourism, and Restaurants. Her distinguished career has earned her numerous accolades, including the Hospitality Education Award for Best Teaching Career in Vocational Education and the Best Sales & Marketing Award from Hard Rock International.

Her professional journey began in the United States and evolved through progressive roles such as Sales Coordinator, Director of Sales and Marketing, Director General, and Operations Director. Marta has worked with both multinational and independent brands across Portugal and Spain, gaining a comprehensive understanding of diverse market landscapes.

She holds a Bachelor's degree in Hotel Management from the Porto School of Hospitality and Tourism, a Strategic Hospitality Marketing Certificate from Cornell University, and a postgraduate diploma from the Glion Institute of Higher Education. Building upon this strong academic foundation, Marta has dedicated herself to designing and delivering customized training programs for both academic and corporate audiences, nationally and internationally. Fluent in Portuguese, Spanish, and English, she specializes in online learning formats and is a Certified Trainer.

Her training expertise spans a broad range of subjects, including Hospitality Trends, Strategic and Digital Marketing, Customer Service Excellence, High-Performance Leadership, and Revenue Management. Marta collaborates with prominent institutions such as the Tourism Schools of Portugal, international higher education establishments, and various associations within the Tourism, Hospitality, and Restaurant industries.

In addition to her training activities, Marta is an accomplished author and recognized speaker at both national and international conferences. She also offers consultancy services in recruitment, mentoring, and management, having worked with over 30 global companies, including prestigious brands like Pine Cliffs Resort – The Luxury Collection, Sheraton Cascais, and Pestana Hotels & Resorts.

Her expertise extends to project management, hotel and restaurant pre-opening teams, talent recruitment and selection, and participation in innovation and startup programs, where she frequently serves as a judge.

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Vanesa Robles Iglesias

Vanesa Robles Iglesias

Vanesa is an award-winning marketing leader recognized for her transformative impact on businesses and innovation. Named one of the 50 most influential CMOs in Mexico by Merca2.0 and among the 55 top marketing women in LATAM in 2021, she has also been honored as an Exceptional Woman of Excellence in Business by WEF Iberoamérica. Additionally, she was nominated among the TOP 100 Women Leaders abroad of Spain in both 2022 and 2023.

With nearly two decades of expertise in marketing, communications, and digital strategy, Vanesa specializes in leveraging digital acceleration to create customer-centric transformations. Her global experience spans Barcelona to Mexico City, shaping a unique cross-cultural and industry-wide perspective. As the co-founder of &ventures, she spearheads initiatives that merge creativity, technology, and innovation to help businesses not only navigate but define the future.

Beyond her executive roles, Vanesa is a dedicated mentor, international speaker, and professor, committed to bridging technology with human-centric strategies. She actively contributes to educational programs and professional development initiatives, empowering entrepreneurs, students, and industry leaders. Through her work, she continues to drive digital transformation and strategic growth, fostering a community passionate about shaping the future.

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