Business Strategy: Value Proposition Essentials
In this course, you'll develop the art and science of articulating the unique benefits of your products or services, transforming everyday offerings into must-have solutions.
Overview
This course includes:
- 70 minutes of on-demand video
- Certificate of completion
- Direct access/chat with the instructor
- 100% self-paced online
Skills You Will Gain
Learning Outcomes (At the end of this program you will be able to)
- Evaluate the Components of Effective Value Propositions
- Synthesize Value Proposition Frameworks for Diverse Industries
- Design and Articulate Compelling Value Propositions
- Critique and Improve Existing Value Propositions
Prerequisites
- No prior experience in strategic management
- Basic understanding of business management
- Familiarity with product and service management
- Interest in marketing and communications
- Willingness to learn and apply new concepts
Who Should Attend
This course is ideal for aspiring Business strategists, Product managers, Business students, Business leaders, Business owners, Marketing professionals, Brand strategists, Content creators, Product managers, Entrepreneurs and Start-up founders, Sales executives, Business consultants and Analysts:, Project leaders and Managers.
Curriculum
1Module 1: Foundations of Value Propositions
Segment 01: Introduction to the Course & Meet the Instructor
Segment 02: Exploring Value Propositions
Segment 03: Strategic Planning and Competitive Advantages
Segment 04: Evaluating Value Propositions
2Module 2: Crafting and Communicating Value Propositions
Segment 05: Steps for Defining a Compelling Value Proposition
Segment 06: Practice Project 1
Segment 07: Techniques for Effectively Communicating Value Propositions to Different Stakeholders
Segment 08: Case Studies on Successful Communication of Value Propositions
3Module 3: Real-World Applications and Developing Competencies
Segment 09: Analysis of Real-World Examples of Effective Strategic Business Planning
Segment 10: Practical Exercises and Hands-on Approaches to Creating Strategic Value Propositions
Segment 11: Practice Project 2
Segment 12: Main Takeaways and Conclusion
Segment 13: Congratulations and Continuous Learning Journey
Instructors
Marta SottoMayor
Marta is a seasoned professional with over 25 years of international experience in the fields of Hospitality, Tourism, and Restaurants. Her distinguished career has earned her numerous accolades, including the Hospitality Education Award for Best Teaching Career in Vocational Education and the Best Sales & Marketing Award from Hard Rock International.
Her professional journey began in the United States and evolved through progressive roles such as Sales Coordinator, Director of Sales and Marketing, Director General, and Operations Director. Marta has worked with both multinational and independent brands across Portugal and Spain, gaining a comprehensive understanding of diverse market landscapes.
She holds a Bachelor's degree in Hotel Management from the Porto School of Hospitality and Tourism, a Strategic Hospitality Marketing Certificate from Cornell University, and a postgraduate diploma from the Glion Institute of Higher Education. Building upon this strong academic foundation, Marta has dedicated herself to designing and delivering customized training programs for both academic and corporate audiences, nationally and internationally. Fluent in Portuguese, Spanish, and English, she specializes in online learning formats and is a Certified Trainer.
Her training expertise spans a broad range of subjects, including Hospitality Trends, Strategic and Digital Marketing, Customer Service Excellence, High-Performance Leadership, and Revenue Management. Marta collaborates with prominent institutions such as the Tourism Schools of Portugal, international higher education establishments, and various associations within the Tourism, Hospitality, and Restaurant industries.
In addition to her training activities, Marta is an accomplished author and recognized speaker at both national and international conferences. She also offers consultancy services in recruitment, mentoring, and management, having worked with over 30 global companies, including prestigious brands like Pine Cliffs Resort – The Luxury Collection, Sheraton Cascais, and Pestana Hotels & Resorts.
Her expertise extends to project management, hotel and restaurant pre-opening teams, talent recruitment and selection, and participation in innovation and startup programs, where she frequently serves as a judge.
Frequently Asked Questions
How much do the courses at Starweaver cost?
We offer flexible payment options to make learning accessible for everyone. With our Pay-As-You-Go plan, you can pay for each course individually. Alternatively, our Subscription-Based plan provides you with unlimited access to all courses for a monthly or yearly fee.
Do you offer any certifications upon completion of a course at Starweaver?
Yes, we do offer a certification upon completion of our course to showcase your newly acquired skills and expertise.
Does Starweaver offer any free courses or trials?
No, we don't offer any free courses, but we do offer 5-day trial only on our subscriptions-based plans.
Are Starweaver's courses designed for beginners or advanced students?
Our course is designed with three levels to cater to your learning needs - Core, Intermediate, and Advanced. You can choose the level that best suits your knowledge and skillset to enhance your learning experience.
What payment options are available for Starweaver courses?
We accept various payment methods such as major credit cards, PayPal, wire transfer, and company purchase orders. For more information related to payments contact customer support.
Do you offer refunds?
Yes, we do offer a 100% refund guarantee for our courses within a specified time frame. If you are not satisfied with the course, contact our customer support team to request a refund with your order details. Some restrictions may apply.