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  3. Intro to Merchandising

Intro to Merchandising

This course, "Introduction to Merchandising," offers a one-hour overview of key techniques to boost sales, covering consumer behavior, retail strategies, inventory management, and store layouts.

Julian Jenkins
Julian Jenkins
Business | intermediate | 2 hours 30 minutes |   Published: Sep 2024
In partnership with:  Coursera

    Discussions

Overview

1KSTUDENTS*
96.4%RECOMMEND*

This course includes:

  • 2 hours and 30 minutes of on-demand video  
  • Certificate of completion  
  • Direct access/chat with the instructor 
  • 100% self-paced online 

This course, "Introduction to Merchandising: Driving Sales and Profitability," offers a concise, practical guide to boosting your retail skills in just one hour. You'll explore key merchandising techniques aimed at increasing sales and profitability, while gaining a solid understanding of consumer behavior and developing effective retail strategies. Learn how to master inventory management and design eye-catching store layouts and displays that attract customers. With real-world examples and actionable insights, this course equips you with the skills needed to drive retail success.

Skills You Will Gain

Retail Banking
Inventory
Strategy

Learning Outcomes (At the end of this program you will be able to)

  • Analyze key concepts and benefits of advanced merchandising techniques.
  • Analyze psychological principles governing core consumer behavior in merchandising.  
  • Apply merchandising principles to design retail strategies and store layouts.  

Prerequisites

A basic understanding of merchandising principles and familiarity with retail management. Additionally, participants should have a knowledge of business strategies and some experience in marketing. 

Who Should Attend

This course is ideal for Retail Managers, Merchandisers, Store Owners, Business Strategists, Marketing Professionals, and Inventory and Supply Chain Managers. It offers valuable insights and practical skills to help enhance retail strategies, drive sales, and optimize profitability.

Curriculum

Instructors

Frequently Asked Questions

How much do the courses at Starweaver cost?

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Yes, we do offer a certification upon completion of our course to showcase your newly acquired skills and expertise.

Does Starweaver offer any free courses or trials?

No, we don't offer any free courses, but we do offer 5-day trial only on our subscriptions-based plans.

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Our course is designed with three levels to cater to your learning needs - Core, Intermediate, and Advanced. You can choose the level that best suits your knowledge and skillset to enhance your learning experience.

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We accept various payment methods such as major credit cards, PayPal, wire transfer, and company purchase orders. For more information related to payments contact customer support.

Do you offer refunds?

Yes, we do offer a 100% refund guarantee for our courses within a specified time frame. If you are not satisfied with the course, contact our customer support team to request a refund with your order details. Some restrictions may apply.

*Where courses have been offered multiple times, the “# Students” includes all students who have enrolled. The “%Recommended” shown is also based on this data.
1Module 1: Introduction to Core Merchandising Techniques
2Module 2: Retail Strategies and Consumer Psychology
3Module 3: Inventory Management and Merchandise Planning
Julian Jenkins

Julian Jenkins

Julian is a visionary leader in the sports industry, bringing over two decades of pioneering experience and a global perspective to his work. His career has been defined by a relentless pursuit of excellence, fostering high-performance cultures and driving strategic transformation across organizations. With expertise in leadership development, change management, and digital strategy, he has successfully blended tradition with innovation to propel organizations forward.

His fan-centric approach and deep understanding of market dynamics have consistently delivered economic value, setting new benchmarks for success in the sports industry. Thriving in high-pressure environments, Julian has a proven track record of orchestrating impactful change and introducing innovative revenue streams. His contributions have earned him industry accolades, highlighting his ability to drive growth and transformation.

As Co-Founder of Fanalyse, Julian has played a key role in advising prestigious football leagues and associations worldwide, solidifying his reputation as a leader in sports media and fan engagement. His latest venture as Co-Owner of Cardiff City Ladies Football Club underscores his commitment to empowering women in sports and building value-driven organizations that transcend boundaries.

Beyond his achievements in sports management, Julian's entrepreneurial spirit has also led him to success in the culinary world, where he has built award-winning establishments from the ground up. His multifaceted career reflects his versatility, commitment to excellence, and passion for nurturing talent. As he embarks on this new chapter with Cardiff City Ladies, Julian aims to leverage his extensive expertise to drive the club to unprecedented heights, fostering a culture of innovation, empowerment, and inclusivity in the sports industry.

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Segment 08 - Inventory Management and Merchandise Planning

Segment 09 - Applying Insights into Merchandising Planning to Ensure Product Availability and Turnover

Segment 10 - Analyzing Real-World Case Study to Design Store Layouts

Segment 11 - Congratulations and Continuous Learning Journey

Segment 01 - Introduction to the Course & Meet Your Instructor

Segment 02 - Demonstrating Fundamental Merchandising Concepts

Segment 03 - Identifying the Benefits of Cohesive Merchandising Techniques

Segment 04 - Exploring Case Study of Merchandising Techniques Implementation

Segment 05 - Identifying Retail Success: Proven Strategies and Applications

Segment 06 - Applying Retail Strategies for Optimal Merchandising Results

Segment 07 - Analyzing Consumer Psychology to Enhance Merchandising Tactics