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  3. Research and Draft a Competitive Analysis

Research and Draft a Competitive Analysis

In this course, you'll learn the art and science of conducting thorough market research, gathering critical data and drafting acute competitive analysis reports. These skills will enable you to uncover hidden opportunities and craft strategies.

Marta SottoMayor
Marta SottoMayor
Business | core | 1 hour 30 minutes |   Published: Nov 2024
In partnership with:  Coursera

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Overview

1.1KSTUDENTS*
97.5RECOMMEND*

Join us on a transformative journey with "Research and Draft a Competitive Analysis" – a comprehensive course designed for curious business analysts, innovative marketing managers and strategic planners who aspire to go above and beyond in a competitive marketplace. 

In this course, you'll learn the art and science of conducting thorough market research, gathering critical data and drafting acute competitive analysis reports. These skills will enable you to uncover hidden opportunities and craft strategies that position your business for success.

Skills You Will Gain

Research Methodology

Learning Outcomes (At the end of this program you will be able to)

  • Identify the fundamentals of competitive analysis and benchmarking. 
  • Interpret and apply market research insights to practical problem solving. 
  • Communicate clearly comprehensive competitive analysis reports. 
  • Evaluate and strategically apply competitive analysis. 

Prerequisites

No prior experience in strategic management. Basic knowledge of business concepts and management. Interest in marketing, communications, market research and analysis. Basic report writing skills. Familiarity with product and service management. Interest. Willingness to learn and apply new concepts.

Who Should Attend

This course is ideal for aspiring Entrepreneurs and Start-Up Founders, Business Strategists, Product Managers, Business Students, Business Leaders, Business Owners, Marketing Professionals, Brand Strategists, Business Analysts, Project Manager, Strategic Planners, Business Development Executives, Content Creators, Sales Executives, Business Consultants and Analysts, Project Leaders and Managers.

Curriculum

Instructors

Frequently Asked Questions

How much do the courses at Starweaver cost?

We offer flexible payment options to make learning accessible for everyone. With our Pay-As-You-Go plan, you can pay for each course individually. Alternatively, our Subscription-Based plan provides you with unlimited access to all courses for a monthly or yearly fee.

Do you offer any certifications upon completion of a course at Starweaver?

Yes, we do offer a certification upon completion of our course to showcase your newly acquired skills and expertise.

Does Starweaver offer any free courses or trials?

No, we don't offer any free courses, but we do offer 5-day trial only on our subscriptions-based plans.

Are Starweaver's courses designed for beginners or advanced students?

Our course is designed with three levels to cater to your learning needs - Core, Intermediate, and Advanced. You can choose the level that best suits your knowledge and skillset to enhance your learning experience.

What payment options are available for Starweaver courses?

We accept various payment methods such as major credit cards, PayPal, wire transfer, and company purchase orders. For more information related to payments contact customer support.

Do you offer refunds?

Yes, we do offer a 100% refund guarantee for our courses within a specified time frame. If you are not satisfied with the course, contact our customer support team to request a refund with your order details. Some restrictions may apply.

*Where courses have been offered multiple times, the “# Students” includes all students who have enrolled. The “%Recommended” shown is also based on this data.
1Module 1: Introduction to Competitive Analysis
2Module 2: Market Research Fundamentals
3Module 3: Drafting Comprehensive Competitive Analysis Reports
4Module 4: Strategic Applications of Competitive Analysis

Segment 08 - Report Structuring and Writing - Key Components of a Competitive Analysis Report

Segment 09 - Best Practices in Report Writing

Segment 10 - Common Pitfalls and How to Avoid Them

Marta SottoMayor

Marta SottoMayor

Marta is a seasoned professional with over 25 years of international experience in the fields of Hospitality, Tourism, and Restaurants. Her distinguished career has earned her numerous accolades, including the Hospitality Education Award for Best Teaching Career in Vocational Education and the Best Sales & Marketing Award from Hard Rock International.

Her professional journey began in the United States and evolved through progressive roles such as Sales Coordinator, Director of Sales and Marketing, Director General, and Operations Director. Marta has worked with both multinational and independent brands across Portugal and Spain, gaining a comprehensive understanding of diverse market landscapes.

She holds a Bachelor's degree in Hotel Management from the Porto School of Hospitality and Tourism, a Strategic Hospitality Marketing Certificate from Cornell University, and a postgraduate diploma from the Glion Institute of Higher Education. Building upon this strong academic foundation, Marta has dedicated herself to designing and delivering customized training programs for both academic and corporate audiences, nationally and internationally. Fluent in Portuguese, Spanish, and English, she specializes in online learning formats and is a Certified Trainer.

Her training expertise spans a broad range of subjects, including Hospitality Trends, Strategic and Digital Marketing, Customer Service Excellence, High-Performance Leadership, and Revenue Management. Marta collaborates with prominent institutions such as the Tourism Schools of Portugal, international higher education establishments, and various associations within the Tourism, Hospitality, and Restaurant industries.

In addition to her training activities, Marta is an accomplished author and recognized speaker at both national and international conferences. She also offers consultancy services in recruitment, mentoring, and management, having worked with over 30 global companies, including prestigious brands like Pine Cliffs Resort – The Luxury Collection, Sheraton Cascais, and Pestana Hotels & Resorts.

Her expertise extends to project management, hotel and restaurant pre-opening teams, talent recruitment and selection, and participation in innovation and startup programs, where she frequently serves as a judge.

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Segment 05 - Conducting Effective Market Research

Segment 06 - Tools and Techniques for Market Research - Overview of Market Research Methods

Segment 07 - Collecting and Analyzing Market Data

Segment 11 - Integrating Analysis into Business Strategy

Segment 12 - Case Studies on Strategic Decision-Making

Segment 13 - Developing Actionable Insights from Competitive Analysis

Segment 14: Summary - Conclusion and Main Takeaways

Segment 15 - Continuous Learning Journey

Segment 01 - Introduction and Welcome

Segment 02 - What is Competitive Analysis?

Segment 03 - Importance of Competitive Analysis

Segment 04 - Relevance of Competitive Analysis in Today's Business Landscape