With over two decades of pioneering experience in the dynamic realm of sports, I bring a profound global perspective and a track record of fostering excellence and innovation. My journey has been characterized by a relentless pursuit of cultivating high-performance cultures and driving strategic transformation. Through my expertise in leadership development, change management, and digital strategy, I've championed the convergence of tradition and innovation to propel organizations forward. My commitment to prioritizing fan engagement and market dynamics has consistently yielded economic value, setting new benchmarks for success in the sports industry. Thriving in challenging environments, I've honed my skills in orchestrating impactful change and implementing innovative revenue streams. My endeavors have been recognized with industry accolades, a testament to my ability to deliver outstanding results under pressure. From co-founding Fanalyse to advising prestigious football leagues and associations worldwide, I've established a reputation for driving growth and shaping the future of sports media and fan engagement. My recent venture as Co-Owner of Cardiff City Ladies Football Club reflects my dedication to empowering women in sports and building value-driven organizations that transcend boundaries. Beyond my achievements in sports management, my entrepreneurial spirit extends to the culinary world, where I've built award-winning establishments from the ground up. My multifaceted career underscores my versatility, commitment to excellence, and passion for nurturing talent. As I embark on this new chapter with Cardiff City Ladies, I am poised to leverage my extensive expertise to propel the club to unprecedented heights, fostering a culture of innovation, empowerment, and inclusivity in the sports industry.