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  1. Courses
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  3. GenAI for Marketing: Ethics and Trends

GenAI for Marketing: Ethics and Trends

This course explores the transformative impact of generative AI on marketing, teaching you how to harness AI responsibly. Learn to develop innovative, ethical AI-powered strategies and thrive in the evolving AI-driven marketing landscape.

Ritesh Vajariya
Ritesh Vajariya
Business | intermediate | 1 hour |   Published: Jan 2025
In partnership with:  Coursera

    Discussions

Overview

1KSTUDENTS*
98.5RECOMMEND*

This course includes:

  • 1 hour of on-demand video  
  • Certificate of completion  
  • Direct access/chat with the instructor 
  • 100% self-paced online

This course explores how generative AI is revolutionizing marketing, teaching you to harness its power responsibly while navigating ethical challenges to create innovative strategies.

Designed for marketers, digital professionals, and business owners, this course helps you use AI in your marketing efforts while maintaining ethical integrity. Gain valuable insights, whether you're a beginner or expert.

A basic understanding of marketing and digital concepts is recommended, with no coding required. A computer and internet access will help you explore AI and its ethical implications.

By the end, you'll be able to create AI-driven marketing strategies, identify ethical concerns, and assess risks to ensure your campaigns are innovative and responsible.

Skills You Will Gain

Ethical AI strategy development
Future of Ethical Marketing
Data Privacy in AI Marketing
Ethical Implications in AI Marketing
Ethical AI Marketing

Learning Outcomes (At the end of this program you will be able to)

  • Identify the ethical implications of generative AI applications in marketing.
  • Explain the key principles and frameworks for ethical decision-making in AI-driven marketing.
  • Apply ethical considerations when designing AI-powered marketing campaigns and strategies.
  • Assess potential ethical risks in AI-driven marketing initiatives and develop appropriate mitigation strategies.

Prerequisites

Learners should have a basic understanding of marketing principles and digital marketing, along with a familiarity with AI concepts—no coding required. You'll also need access to a computer with an internet connection and an open mind, ready to explore the intersection of new technology and ethical considerations.

Who Should Attend

This course is designed for marketing professionals, digital marketers, content creators, marketing managers, CMOs, marketing strategists, business owners, and entrepreneurs. If you're looking to enhance your marketing efforts with the power of generative AI while maintaining ethical integrity, this course is for you. Whether you're a seasoned marketing expert or new to AI, you’ll gain valuable insights to elevate your marketing game.

Curriculum

Instructors

Frequently Asked Questions

How much do the courses at Starweaver cost?

We offer flexible payment options to make learning accessible for everyone. With our Pay-As-You-Go plan, you can pay for each course individually. Alternatively, our Subscription-Based plan provides you with unlimited access to all courses for a monthly or yearly fee.

Do you offer any certifications upon completion of a course at Starweaver?

Yes, we do offer a certification upon completion of our course to showcase your newly acquired skills and expertise.

Does Starweaver offer any free courses or trials?

No, we don't offer any free courses, but we do offer 5-day trial only on our subscriptions-based plans.

Are Starweaver's courses designed for beginners or advanced students?

Our course is designed with three levels to cater to your learning needs - Core, Intermediate, and Advanced. You can choose the level that best suits your knowledge and skillset to enhance your learning experience.

What payment options are available for Starweaver courses?

We accept various payment methods such as major credit cards, PayPal, wire transfer, and company purchase orders. For more information related to payments contact customer support.

Do you offer refunds?

Yes, we do offer a 100% refund guarantee for our courses within a specified time frame. If you are not satisfied with the course, contact our customer support team to request a refund with your order details. Some restrictions may apply.

*Where courses have been offered multiple times, the “# Students” includes all students who have enrolled. The “%Recommended” shown is also based on this data.
1Module 1: Identifying Ethical Implications in AI-Powered Marketing
2Module 2: Exploring Ethical Frameworks for AI-Driven Marketing Decisions
3Module 3: Applying Ethical Considerations in AI Marketing Campaigns
4Module 4: Analyzing and Mitigating Ethical Risks in AI Marketing Initiatives
Ritesh Vajariya

Ritesh Vajariya

Ritesh is a dedicated AI strategist and educator, committed to empowering individuals and organizations with the transformative power of artificial intelligence. Over the years, he has guided leaders across the globe in crafting and executing impactful AI strategies, helping them navigate the complexities of AI adoption and integration. His journey in the AI field has seen him lead innovative projects, mentor aspiring AI professionals, and contribute to the development of cutting-edge AI technologies.

Passionate about demystifying AI, Ritesh strives to make it accessible to everyone, regardless of their background or expertise. He has worked closely with C-level executives, spearheading the creation of advanced AI solutions and playing a pivotal role in launching groundbreaking AI products that have reshaped industries. His AI for Leaders program has educated over 1,000 leaders, fostering AI-driven business transformation and career growth.

Beyond teaching, Ritesh actively advises early-stage companies in the AI, education, cloud, and SaaS sectors, enriching his understanding of the evolving technological landscape. His diverse experience allows him to provide holistic guidance to those looking to leverage AI in their ventures.

With a mission to make AI knowledge not just an asset but a catalyst for innovation, Ritesh continues to drive meaningful change, helping businesses and individuals unlock new opportunities in the AI-driven world.

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Segment 01: Introduction and Welcome

Segment 02: Unveiling the AI Marketing Revolution

Segment 03: Spotting Ethical Challenges in AI Marketing

Segment 04: Discovering Game-Changing AI Applications in Marketing

Segment 05: Navigating Ethical Frameworks in AI Marketing

Segment 10: Implementing Data Ethics in AI Marketing

Segment 11: Building Trust Through AI Transparency

Segment 12: Mitigating Bias in AI Marketing Systems

Segment 13: Navigating Intellectual Property in AI-Generated Content

Segment 14: Forecasting Ethical Trends in AI Marketing

Segment 15: Integrating Ethics into Your AI Marketing Strategy

Segment 16: Constructing an Ethically-Robust AI Framework

Segment 17: Evolving as an Ethical AI Marketing Leader

Segment 18: Congratulations and Continuous Learning Journey

Segment 06: Mapping Your AI Marketing Toolkit

Segment 07: Crafting Authentic Content with AI

Segment 08: Balancing Personalization and Privacy

Segment 09: Ensuring Fairness in AI-Powered Analytics